Consistency on Google My Business (GMB) is one of the easiest ways to boost your visibility—especially if you’re in the virtual tour industry. Posting regularly keeps your profile active, drives engagement, and helps your business rank higher in local search results.
So, how often should you post? Let’s break it down.
1. Post at Least Once per Week
Google loves active profiles. Aim to publish 1–2 posts per week featuring updates, behind-the-scenes tours, or client highlights. Regular posting tells Google that your business is open, relevant, and trustworthy.So, how often should you post? Let’s break it down.
2. Post After Every Virtual Tour Project
Each new virtual tour is fresh content waiting to be shared. Upload a sneak peek or short clip after completing a project. Include a few details about the space and a clear CTA (like “Book your 3D tour today!”).
3. Use a Mix of Post Types
Alternate between What’s New, Offers, and Events posts.
For example:
“Now offering drone-integrated virtual tours
“Limited-time discount on real estate tours”
This variety keeps your content engaging and increases click-through rates.
4. Include Keywords Naturally
When you post, weave in local and niche keywords like “virtual tour in Lagos” or “3D property showcase.” Google indexes post content—so these keywords help your profile appear in more searches.For example:
“Now offering drone-integrated virtual tours
“Limited-time discount on real estate tours”
This variety keeps your content engaging and increases click-through rates.
5. Keep Your Posts Visual
Virtual tours are naturally visual. Use high-quality 720×720 px images or 15–30 second clips.
Posts with visuals get up to 40% more engagement and 30% more direction requests on Google Maps.
“Now offering drone-integrated virtual tours
“Limited-time discount on real estate tours”
This variety keeps your content engaging and increases click-through rates.
6. Recycle and Refresh
Don’t hesitate to reuse top-performing posts with updated visuals or text. Refreshing strong content every few months keeps your profile consistent without creating everything from scratch.
7. Monitor Engagement Insights
Check your GMB Insights monthly to see which posts get the most clicks, calls, or direction requests. Use this data to fine-tune your posting frequency and style.
8. Combine with Reviews and Updates
Your posting routine should align with review responses and photo uploads. This steady activity loop tells Google your business is well-managed—boosting both trust and ranking.
Conclusion
For the best results, post on Google My Business once or twice a week, ideally after every completed virtual tour. Regular, visual, keyword-rich content not only keeps your audience engaged but also helps you rank higher in local search—putting your virtual tours in front of more clients.
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